n years to do something like 
that, and we did it for hundreds-of-millions and not billions. And it was 
unbelievable in terms of scientific return, and bold in ideas. Who would 
have thought of taking an airbag and bouncing fifty feet in the air. And 
they did it to not only be less expensive, but to land in a very hostile place 
on Mars. You know, if we landed in the equivalent of the Sahara desert 
where it is nice and flat, that's challenging-- and there is no science.  So 
that's the kind of approach In years to do something like 
that, and we did it for hundreds-of-millions and not billions. And it was 
unbelievable in terms of scientific return, and bold in ideas. Who would 
have thought of taking an airbag and bouncing fifty feet in the air. And 
they did it to not only be less expensive, but to land in a very hostile place 
on Mars. You know, if we landed in the equivalent of the Sahara desert 
where it is nice and flat, that's challenging-- and there is no science.  So 
that's the kind of approach In years to do something like 
that, and we did it for hundreds-of-millions and not billions. And it was 
unbelievable in terms of scientific return, and bold in ideas. Who would 
have thought of taking an airbag and bouncing fifty feet in the air. And 
they did it to not only be less expensive, but to land in a very hostile place 
on Mars. You know, if we landed in the equivalent of the Sahara desert 
where it is nice and flat, that's challenging-- and there is no science.  So 
that's the kind of approach In years to do something like 
that, and we did it for hundreds-of-millions and not billions. And it was 
unbelievable in terms of scientific return, and bold in ideas. Who would 
have thought of taking an airbag and bouncing fifty feet in the air. And 
they did it to not only be less expensive, but to land in a very hostile place 
on Mars. You know, if we landed in the equivalent of the Sahara desert 
where it is nice and flat, that's challenging-- and there is no science.  So 
that's the kind of approach In years to do something like 
that, and we did it for hundreds-of-millions and not billions. And it was 
unbelievable in terms of scientific return, and bold in ideas. Who would 
have thought of taking an airbag and bouncing fifty feet in the air. And 
they did it to not only be less expensive, but to land in a very hostile place 
on Mars. You know, if we landed in the equivalent of the Sahara desert 
where it is nice and flat, that's challenging-- and there is no science.  So 
that's the kind of approach In years to do something like 
that, and we did it for hundreds-of-millions and not billions. And it was 
unbelievable in terms of scientific return, and bold in ideas. Who would 
have thought of taking an airbag and bouncing fifty feet in the air. And 
they did it to not only be less expensive, but to land in a very hostile place 
on Mars. You know, if we landed in the equivalent of the Sahara desert 
where it is nice and flat, that's challenging-- and there is no science.  So 
that's the kind of approach In years to do something like 
that, and we did it for hundreds-of-millions and not billions. And it was 
unbelievable in terms of scientific return, and bold in ideas. Who would 
have thought of taking an airbag and bouncing fifty feet in the air. And 
they did it to not only be less expensive, but to land in a very hostile place 
on Mars. You know, if we landed in the equivalent of the Sahara desert 
where it is nice and flat, that's challenging-- and there is no science.  So 
that's the kind of approach In years to do something like 
that, and we did it for hundreds-of-millions and not billions. And it was 
unbelievable in terms of scientific return, and bold in ideas. Who would 
have thought of taking an airbag and bouncing fifty feet in the air. And 
they did it to not only be less expensive, but to land in a very hostile place 
on Mars. You know, if we landed in the equivalent of the Sahara desert 
where it is nice and flat, that's challenging-- and there is no science.  So 
that's the kind of approach In years to do something like 
that, and we did it for hundreds-of-millions and not billions. And it was 
unbelievable in terms of scientific return, and bold in ideas. Who would 
have thought of taking an airbag and bouncing fifty feet in the air. And 
they did it to not only be less expensive, but to land in a very hostile place 
on Mars. You know, if we landed in the equivalent of the Sahara desert 
where it is nice and flat, that's challenging-- and there is no science.  So 
that's the kind of approach In years to do something like 
that, and we did it for hundreds-of-millions and not billions. And it was 
unbelievable in terms of scientific return, and bold in ideas. Who would 
have thought of taking an airbag and bouncing fifty feet in the air. And 
they did it to not only be less expensive, but to land in a very hostile place 
on Mars. You know, if we landed in the equivalent of the Sahara desert 
where it is nice and flat, that's challenging-- and there is no science.  So 
that's the kind of approach In years to do something like 
that, and we did it for hundreds-of-millions and not billions. And it was 
unbelievable in terms of scientific return, and bold in ideas. Who would 
have thought of taking an airbag and bouncing fifty feet in the air. And 
they did it to not only be less expensive, but to land in a very hostile place 
on Mars. You know, if we landed in the equivalent of the Sahara desert 
where it is nice and flat, that's challenging-- and there is no science.  So 
that's the kind of approach In years to do something like 
that, and we did it for hundreds-of-millions and not billions. And it was 
unbelievable in terms of scientific return, and bold in ideas. Who would 
have thought of taking an airbag and bouncing fifty feet in the air. And 
they did it to not only be less expensive, but to land in a very hostile place 
on Mars. You know, if we landed in the equivalent of the Sahara desert 
where it is nice and flat, that's challenging-- and there is no science.  So 
that's the kind of approach In years to do something like 
that, and we did it for hundreds-of-millions and not billions. And it was 
unbelievable in terms of scientific return, and bold in ideas. Who would 
have thought of taking an airbag and bouncing fifty feet in the air. And 
they did it to not only be less expensive, but to land in a very hostile place 
on Mars. You know, if we landed in the equivalent of the Sahara desert 
where it is nice and flat, that's challenging-- and there is no science.  So 
that's the kind of approach In years to do something like 
that, and we did it for hundreds-of-millions and not billions. And it was 
unbelievable in terms of scientific return, and bold in ideas. Who would 
have thought of taking an airbag and bouncing fifty feet in the air. And 
they did it to not only be less expensive, but to land in a very hostile place 
on Mars. You know, if we landed in the equivalent of the Sahara desert 
where it is nice and flat, that's challenging-- and there is no science.  So 
that's the kind of approach In years to do something like 
that, and we did it for hundreds-of-millions and not billions. And it was 
unbelievable in terms of scientific return, and bold in ideas. Who would 
have thought of taking an airbag and bouncing fifty feet in the air. And 
they did it to not only be less expensive, but to land in a very hostile place 
on Mars. You know, if we landed in the equivalent of the Sahara desert 
where it is nice and flat, that's challenging-- and there is no science.  So 
that's the kind of approach In years to do something like 
that, and we did it for hundreds-of-millions and not billions. And it was 
unbelievable in terms of scientific return, and bold in ideas. Who would 
have thought of taking an airbag and bouncing fifty feet in the air. And 
they did it to not only be less expensive, but to land in a very hostile place 
on Mars. You know, if we landed in the equivalent of the Sahara desert 
where it is nice and flat, that's challenging-- and there is no science.  So 
that's the kind of approach In years to do something like 
that, and we did it for hundreds-of-millions and not billions. And it was 
unbelievable in terms of scientific return, and bold in ideas. Who would 
have thought of taking an airbag and bouncing fifty feet in the air. And 
they did it to not only be less expensive, but to land in a very hostile place 
on Mars. You know, if we landed in the equivalent of the Sahara desert 
where it is nice and flat, that's challenging-- and there is no science.  So 
that's the kind of approach In years to do something like 
that, and we did it for hundreds-of-millions and not billions. And it was 
unbelievable in terms of scientific return, and bold in ideas. Who would 
have thought of taking an airbag and bouncing fifty feet in the air. And 
they did it to not only be less expensive, but to land in a very hostile place 
on Mars. You know, if we landed in the equivalent of the Sahara desert 
where it is nice and flat, that's challenging-- and there is no science.  So 
that's the kind of approach In years to do something like 
that, and we did it for hundreds-of-millions and not billions. And it was 
unbelievable in terms of scientific return, and bold in ideas. Who would 
have thought of taking an airbag and bouncing fifty feet in the air. And 
they did it to not only be less expensive, but to land in a very hostile place 
on Mars. You know, if we landed in the equivalent of the Sahara desert 
where it is nice and flat, that's challenging-- and there is no science.  So 
that's the kind of approach Iork's SoHo. As 
publisher and editor, Collins' hours match those of big firm lawyers. ''I put 
together an editorial product, what that content is, how it appears online. 
Under normal circumstances I spend 50 percent of my time running the 
offices, as opposed to working on content. It all adds up--from 10 to 16 hours a 
day.''


<P>With the number of subscribers increasing, the Transom plans to expand into 
larger offices and to hire a full-time information broker to free up Collins' 
time to run the business.


<P>Collins already offers Transom subscribers full Internet access, including Web 
pages, but he sees the future as an endless race to stay ahead. ''We are going to 
have to change and evolve to keep up with the demands of changing 
technology and the people using it. You cannot just throw information out 
there and expect people to filter it. You have to help them do that before they 
ask.''


<P>Collins thinks his formula will succeed. As more and more people get 
overwhelmed with the volume of information in cyberspace, he predicts they 
will turn to services like his to hang their virtual hats, creating a growing 
demand for information brokers.


<P>Cybrarian


<P>Picture cyberspace as a huge library--except the books aren't filed properly, the 
card catalog has disappeared and entire collections remain hidden. This place 
needs a librarian. Sue Feldman is a searcher and cybrarian for hire. Since 1981, 
her small company, DataSearch, located near Cornell University in Ithaca, 
N.Y., has specialized in helping people find what they want from the vast 
deposits of information online.


<P>Trained as a linguist and a librarian, Feldman started out by offering fast 
turnaround on information. Compared with a traditional librarian, using her 
computer Feldman could shorten the time it took to find documents for 
clients. ''Our focus is finding information on computers, engineering and 
general business issues,'' Feldman explains. ''We are getting into digital 
libraries--helping to set them up with search engines and the right user 
interface.''


<P>Feldman is her own boss, hiring subcontractors to fit the needs of whatever 
projects she has going. These projects can last anywhere from a day to one 
year, and the bulk of her business comes from large companies. Unlike ''rip-
and-ship'' searchers that handle a large volume of individual requests for 
information, Feldman's company tends to serve a small circle of clients that 
keep coming back.


<P>The Internet also speeds up communication between Feldman and her 
clients. In 1981 information was sent to the client through the U.S. mail, as 
were new requests for information. Today the turnaround takes hours by 
electronic mail, permitting Feldman to stay in closer touch with both her 
clients and collaborators. &quot;With the Internet you can have a dialog going on, 
getting a lot more feedback as the project is happening,&quot; Feldman says. ''What 
we have is an ongoing electronic conference. The style is a lot more direct and 
informal.''


<P>As the number of electronic databases continues to grow, so too does the 
number of professional searchers. Feldman is president of the Association of 
Independent Information Professionals, a group she founded with 27 others 
in 1987. Today the group has 600 members. Feldman estimates in all that 
there are some 1,500 full-time searchers worldwide. ''The thing the best of us 
do is to ask the right questions. We have a talent for framing questions and 
seeing connections between information and people,'' Feldman explains. 
''The information age is also the information deluge. People need us to filter 
and wade through all that stuff, pulling out the nuggets and leaving the 
garbage.''

</P>

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